REESE COOPER® x Merrell 1TRL
Creative Strategy — Brand Consultation — Art Direction — Creative Strategy — Brand Consultation — Art Direction — Creative Strategy — Brand Consultation — Art Direction — Creative Strategy — Brand Consultation — Art Direction—
Creative Strategy — Brand Consultation — Art Direction — Creative Strategy — Brand Consultation — Art Direction — Creative Strategy — Brand Consultation — Art Direction — Creative Strategy — Brand Consultation — Art Direction—
Creative strategy and brand consultancy for REESE COOPER® and Merrell 1TRL.
Working closely with Reese Cooper during his partnership with Merrell 1TRL, we provided end-to-end brand consultation across the SS23 and AW23 collections, from development and ideation to release and activation.
We collaborated with Cooper to establish colour stories across three Merrell 1TRL silhouettes, finding harmony within the mainline RCI seasonal collections. Our favourite resulting pair was the Moab Mesa Luxe featuring a tonal nubuck, suede and mesh upper, sat on top of a striking orange Vibram sole.
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