Founded by Tom Winslade, STUDIO TW is a multi-disciplinary design studio providing identity, communication and strategic solutions.

STUDIO TW


Visual identity, brand strategy and creative direction for UA Halo by Under Armour.

UA Halo begins a new dialogue with the multi-hyphenate athlete, understanding their need for versatility, style and uncompromising performance. We worked with the Under Armour team to build this entirely new brand expression from the ground up, starting by reimagining their core design principles and fundamentals.

We worked together to develop a visual language and strategic product platform that both inspires and enables performance. UA Halo provides the catalyst, but the athlete breaks the barrier.


Visual identity, brand strategy and creative direction for Under Armour’s UA Halo collection.

UA Halo

UA Halo Logo Identity

UA Halo Colour Palette

UA Halo Trainer

UA Halo Racer Athlete Campaign

UA Halo Racer

UA Halo Runner

UA Halo Seoul Run Event

Meet UA Halo Racer

UA Halo Seoul Activation

UA Halo Seoul Launch

UA Halo Concept

UA Halo Apparel

UA Halo Mens Apparel

UA Halo Packaging & Branding

UA Halo Womens Apparel

UA Halo Product

UA Halo by Under Armour


Art direction, design and visual identity for REESE COOPER®.

Forging a creative partnership with REESE COOPER® over several years, we have worked together to build multiple design systems and evergreen motifs that have helped to define the core RCI visual language and identity.

Our projects have touched upon every aspect of the brand’s world-building; from logo graphics, print designs and product development to 360° art direction and creative strategy.


Art direction, design and visual identity for REESE COOPER®.

REESE COOPER®

RCI Logo Emblems

REESE COOPER® Visual Identity

REESE COOPER® Cargo Pants & Jacket

REESE COOPER® Modular Cargo Pocket System

REESE COOPER® Desire Paths Graphics

REESE COOPER® Graphic Detail

REESE COOPER® Outdoor Supply Chair

REESE COOPER® Chair Process

RCI® Reserve Program

RCI® Reserve Program Jacket

REESE COOPER® Logistics Department

REESE COOPER® Logistics Department Graphics

REESE COOPER® Logistics Department Crates

RCI Mountain Logo

REESE COOPER® Logistics Dept.


Tokyo 2020 design for the Turkish Olympic and Paralympic team.

We worked with Nike & Bunyamin Aydin to create a graphic language rooted in historic Turkish design and craftsmanship. A family of icons representing four cultural pillars of Turkey come together to form a unified team icon, supported by a bespoke 'Türkiye' logotype.

The design direction was taken to the skies in partnership with Turkish Airlines, with the hero icon and type being scaled up and applied to the team's official Airbus A330.


Tokyo 2020 design for the Turkish Olympic and Paralympic team.

Team Türkiye Tokyo 2020 Nike

Team Türkiye Tokyo 2020 Olympic Kit

Team Türkiye Tokyo 2020 Olympic Team Plane

Team Türkiye Tokyo 2020 – Pillar Icons

Team Türkiye Tokyo 2020 – Turkiye Icon

Team Türkiye Tokyo 2020 Olympic Kit – Process

Team Türkiye Tokyo 2020 – Athletes

Team Türkiye Olympic Team Plane Design Tokyo 2020 – Sketch

Team Türkiye Olympic Team Plane Design – Tokyo 2020

Team Türkiye Olympic Team Plane Design – Tokyo 2020 Film

Tokyo 2020 Olympics Team Türkiye


Logo identity design and branding for [Justin Reed](https://www.instagram.com/justinreed/).

We partnered with the Los Angeles-based curator and consignment store to develop a new logo identity and branding suite, anchored by a hand-crafted 'JR' initial emblem.

Founded in 2017, Justin's mission is to create a one-stop boutique that provides a fresh and forward-thinking approach to discovering and buying sought-after goods. Justin Reed helps select clients build and manage their personal collections, offering an expertly curated selection of art, clothing, and accessories with a focus on rare, limited edition collaborations, and exceptional vintage.


Logo identity design and branding for Justin Reed

Justin Reed Logo Identity Suite

Justin Reed Emblem Logo Tote

Justin Reed Los Angeles Lock-Up Logo

Justin Reed Emblem Logo

Justin Reed Emblem Logo Wax Seal

Justin Reed – Chrome Hearts Jewellery

Justin Reed Emblem Logo Stamp

Justin Reed Showroom Branding

Justin Reed JR Emblem Logo

Justin Reed


Creative direction, visual identity and logo design for wagamama's 'soul club' loyalty platform.

With soul club, we set out to create something that felt like a natural extension of wagamama's identity, while introducing entirely new marks and design cues that widen the restaurant chain's visual aperture and tone of voice.

The results included a 360° brand identity suite, anchored by a bespoke logotype and 'kamon' emblem, as well as a multi-dimensional OOH campaign, featuring an iconic London bus.


Creative direction, visual identity and branding design for wagamama's soul club.

wagamama soul club logotype

wagamama soul club visual identity

wagamama soul club logo identity

wagamama soul club poster campaign

wagamama soul club billboard campaign

wagamama soul club kamon emblem logo

wagamama soul club london bus

wagamama soul club


Art direction, logo identity and design for ‘Forward’ EP by p-rallel.

We provided full-service creative for the release, including multiple cover artworks and a logo identity suite. The suite consisted of dual 'p-rallel' and 'Forward' logotypes, tied together by a now-iconic arrowhead emblem logo.

These motifs continue to serve as p-rallel's core visual identity, living far beyond the original EP release.


Art direction and design for ‘Forward’ EP by p-rallel.

p-rallel Forward Logotype

p-rallel Forward EP Logo Branding

p-rallel Forward EP Cover

p-rallel Forward EP Promotion

p-rallel Believe + Believe Remix Single Artwork

p-rallel logotype

p-rallel Forward EP Vinyl

p-rallel 'Forward' EP


Creative strategy and brand consultancy for REESE COOPER® and Merrell 1TRL.

Working closely with Reese Cooper during his partnership with Merrell 1TRL, we provided end-to-end brand consultation across the SS23 and AW23 collections, from development and ideation to release and activation.

We collaborated with Cooper to establish colour stories across three Merrell 1TRL silhouettes, finding harmony within the mainline RCI seasonal collections. Our favourite resulting pair was the Moab Mesa Luxe featuring a tonal nubuck, suede and mesh upper, sat on top of a striking orange Vibram sole.


Creative strategy, art direction and brand consultancy for REESE COOPER® and Merrell 1TRL.

REESE COOPER® x Merrell 1TRL

REESE COOPER® x Merrell 1TRL – AW23 Collection

REESE COOPER® x Merrell 1TRL – Moab Mesa Luxe

REESE COOPER® x Merrell 1TRL – Los Angeles Activation

REESE COOPER® x Merrell 1TRL – AW23

REESE COOPER® x Merrell 1TRL – AW23 Campaign

REESE COOPER® x Merrell 1TRL – NYC Pop-Up Store

REESE COOPER® x Merrell 1TRL – SS23

REESE COOPER® x Merrell 1TRL – SS23 Campaign


Art direction and print graphic design for Adanola.

We have worked with Adanola across multiple collections and releases, creating playful print graphics that blur the lines between activewear and lifestyle.

Functioning as both seasonal and evergreen designs, the branding elements we have created with Adanola often lean into a timeless retro-sport aesthetic that is both effortless and aspirational.


Art direction and print graphic design for Adanola.

Adanola – Athletic Arch Logo

Adanola – Retro Sport Graphics

Adanola – Speed Sport Logo

Adanola – Active Sport Graphics

Adanola – Summer Palm Graphic

Adanola – Summer Sun Graphic

Adanola – Rounded Retro Logotype

Adanola


Visual identity, logo design and branding for KOMI.

The core design principle of the KOMI identity was to create a simple branding system that can metaphorically (and literally) stretch to meet the needs of the wide spectrum of creators, musicians, athletes and celebrity talent that the platform hosts.

At the core of the identity is a variable-width logotype with an infinitely extendable ‘O’, echoing the personalisation and elasticity of the KOMI page-builder product. We extended this logo system to a complete brand toolkit, poster series and OOH campaign.


Visual identity, logo design and branding for KOMI.

KOMI Logotype

KOMI Poster Campaign

KOMI OOH Billboard

KOMI Logo Identity

KOMI Colour Palette

KOMI Gradient Brand Guidelines

KOMI Talent Digital Cards

KOMI Platform

KOMI


Brand identity, logo design and cosmetic packaging for DUNDAS.

We partnered with Peter Dundas to create a renewed brand identity for his namesake label, DUNDAS. Connected by a distinctive Panther emblem, all-caps logotype and golden yellow palette; the visual identity is as bold and unapologetic as Peter’s design style.

Founded by the Norwegian-American designer in 2017, DUNDAS has gained celebrity fans including Beyoncé, Kim Kardashian, Emily Ratajkowski and Shakira, for whom he created Super Bowl halftime costumes in 2020.


Brand identity, logo design and cosmetic packaging for DUNDAS.

DUNDAS Brand Identity

DUNDAS Cosmetics Campaign

DUNDAS Logo Identity Suite

DUNDAS Cosmetics Moisturiser

DUNDAS Cosmetics Bronzer

DUNDAS Cosmetics Lip Plump

DUNDAS Cosmetics Branding

DUNDAS X Revolve

DUNDAS Panther Emblem

DUNDAS


Art direction and design for REESE COOPER® AW22 “Two Steps Forward”.

We took this season as an opportunity to explore and build upon the graphic foundations of the brand. As with previous collections, we worked alongside RCI to create new insignia that feels lived-in, like it’s always existed.

The highlight of the collection is a wool varsity jacket, with chenille graphic patches running the length of its Italian leather sleeves. Embroidery further defines the story; showcasing aspects of home, the journey and the explorer.


Art direction and design for REESE COOPER® AW22 “Two Steps Forward”.

REESE COOPER® "Two Steps Forward"

REESE COOPER® "Two Steps Forward" Logo Graphics

REESE COOPER® "Two Steps Forward" Wool Jacket

REESE COOPER® "Two Steps Forward" Lookbook

REESE COOPER® "Two Steps Forward" Embroidery

REESE COOPER® "Two Steps Forward" Varsity Emblems

REESE COOPER® "Two Steps Forward" Varsity Jacket

REESE COOPER® "Two Steps Forward" Varsity Jacket Details

REESE COOPER® "Two Steps Forward" Product Details

REESE COOPER® "Two Steps Forward" Eagle Rock T-Shirt

REESE COOPER® "Two Steps Forward" Graphic Process

REESE COOPER® AW22 "Two Steps Forward"


Art direction and design for REESE COOPER® SS22 "Fresh Air".

We worked closely with the RCI team across the SS22 collection; from print graphics and embroidered badges, through to the runway show set itself.

Among other motifs, we developed a set of flags that feature across multiple pieces in the collection. The nine flags lined the bridge setting of the runway show, located in the San Gabriel mountains.


Art direction and design for REESE COOPER® SS22 "Fresh Air".

REESE COOPER® “Fresh Air”

REESE COOPER® “Fresh Air” Logo Emblems

REESE COOPER® “Fresh Air” Graphics

REESE COOPER® “Fresh Air” Runway Flags

REESE COOPER® “Fresh Air” Flag Designs

REESE COOPER® “Fresh Air” Flags

REESE COOPER® “Fresh Air” Trail Run T-shirt

REESE COOPER® “Fresh Air” Fittings

REESE COOPER® “Fresh Air” Varsity Jacket

REESE COOPER® “Fresh Air” Badges

REESE COOPER® “Fresh Air” Eagle Knit

REESE COOPER® “Fresh Air” PFW Runway Show

REESE COOPER® “Fresh Air” Runway

REESE COOPER® SS22 "Fresh Air"


A selection of logotype and emblem designs from our project archive.

Logo identity design has been a fundamental pillar of our work since day one. As we have refined our aesthetic palette over the years, we are delighted by how many of our logos continue to be used by our clients to this day.

This logo design archive showcases some of our personal favourite logo elements from numerous projects, illustrating the limitless possibilities of this practice and the timelessness of a great mark.


An assortment of various logotypes and emblems.

Logo Design Archive


Art direction, print and graphic design for Les Benjamins.

We have collaborated closely with Istanbul's Les Benjamins for several years, helping them to redefine Middle Eastern streetwear and luxury goods. Working directly with the brands founders, Bünyamin and Lamia Aydin, we have consulted across many seasonal collections, collaborations and special projects.

In this project spotlight, we take a specific look at some of the graphic work we have contributed to three standout collections; *"The Mystic Journey"*, *"Unconditional Love"* and *"Eastern Punk".*


Art direction, print and graphic design for Les Benjamins.

Les Benjamins "The Mystic Journey"

Les Benjamins "The Mystic Journey" Print Graphics

Les Benjamins "The Mystic Journey" Print Detail

Les Benjamins "The Mystic Journey" Psychadelic Logotype

Les Benjamins "The Mystic Journey" Garden Detail

Next Project

Les Benjamins "Unconditional Love"

Les Benjamins "Unconditional Love" Panther Graphic

Les Benjamins "Unconditional Love" Detail

Les Benjamins "Unconditional Love" Badge Graphics

Les Benjamins "Unconditional Love" Track Jacket

Les Benjamins "Unconditional Love" Enamel Pins

Les Benjamins "Eastern Punk"

Les Benjamins "Eastern Punk" Print Graphics

Les Benjamins "Eastern Punk" Skull Detail

Les Benjamins "Eastern Punk" Hammer Graphic

Les Benjamins "Eastern Punk" Graphic Details

Les Benjamins "Eastern Punk" Chain Logotype

Les Benjamins


Campaign creative, art direction and production for PUMA Cell.

We partnered with PUMA to reintroduce PUMA Cell, marking the 20 year anniversary of the collection's 1998 debut. Leaning into a retro-future aesthetic, we set a direction that felt synonymous with Cell’s original visual identity, while also bringing it into the present.

For the global campaign, we sought out a location that evokes a sense of duality and liminality. We decided upon shooting in Hong Kong, a city that balances one of the world’s densest populations alongside the serenity of nature.


Campaign creative, art direction and production for PUMA Cell.

PUMA Cell

PUMA Cell – Hero Campaign

PUMA Cell – Campaign Shoot

PUMA Cell – Campaign Film

PUMA Cell – Endura & Venom

PUMA Cell – Campaign Posters

PUMA Cell – Hero Posters

PUMA Cell Logotype

PUMA Cell Endura


Art direction and design for Astroid Boys’ debut album, ‘BROKE’.

We provided full-service creative for the album, as well as adjacent design projects; including artist branding, merchandise and tour poster artworks.

'BROKE' was released in three physical formats; including 12” vinyl, CD and cassette tape, via Sony Music.


A multi-disciplinary design studio providing identity, communication and strategic solutions.