Tokyo 2020 Team Türkiye

Graphic Design — Branding — Logo Identity — Art Direction — Print Design — Graphic Design — Branding — Logo Identity — Art Direction — Print Design — Graphic Design — Branding — Logo Identity — Art Direction — Print Design — Graphic Design — Branding — Logo Identity — Art Direction — Print Design—
Graphic Design — Branding — Logo Identity — Art Direction — Print Design — Graphic Design — Branding — Logo Identity — Art Direction — Print Design — Graphic Design — Branding — Logo Identity — Art Direction — Print Design — Graphic Design — Branding — Logo Identity — Art Direction — Print Design—

Tokyo 2020 design for the Turkish Olympic and Paralympic team.

We worked with Nike & Bunyamin Aydin to create a graphic language rooted in historic Turkish design and craftsmanship. A family of icons representing four cultural pillars of Turkey come together to form a unified team icon, supported by a bespoke 'Türkiye' logotype.

The design direction was taken to the skies in partnership with Turkish Airlines, with the hero icon and type being scaled up and applied to the team's official Airbus A330.

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