UA Halo by Under Armour

Visual identity, brand strategy and creative direction for Under Armour’s UA Halo collection.

UA Halo begins a new dialogue with the multi-hyphenate athlete, understanding their need for versatility, style and uncompromising performance. We worked with the Under Armour team to build this entirely new brand expression from the ground up, starting by reimagining their core design principles and fundamentals.

We worked together to develop a visual language and strategic product platform that both inspires and enables performance. UA Halo provides the catalyst, but the athlete breaks the barrier.