wagamama soul club
Creative Direction — Visual Identity — Logo & Branding — Art Direction — Graphic Design — Creative Direction — Visual Identity — Logo & Branding — Art Direction — Graphic Design — Creative Direction — Visual Identity — Logo & Branding — Art Direction — Graphic Design — Creative Direction — Visual Identity — Logo & Branding — Art Direction — Graphic Design—
Creative Direction — Visual Identity — Logo & Branding — Art Direction — Graphic Design — Creative Direction — Visual Identity — Logo & Branding — Art Direction — Graphic Design — Creative Direction — Visual Identity — Logo & Branding — Art Direction — Graphic Design — Creative Direction — Visual Identity — Logo & Branding — Art Direction — Graphic Design—
Creative direction, visual identity and logo design for wagamama's 'soul club' loyalty platform.
With soul club, we set out to create something that felt like a natural extension of wagamama's identity, while introducing entirely new marks and design cues that widen the British restaurant chain's visual aperture and tone of voice.
The results included a 360° brand identity suite, anchored by a bespoke logotype and 'kamon' emblem, as well as a multi-dimensional OOH campaign, featuring an iconic London bus route.
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