KOMI

Visual identity, logo design and branding for KOMI.

The core design principle of the KOMI identity was to create a simple branding system that can metaphorically (and literally) stretch to meet the needs of the wide spectrum of creators, musicians, athletes and celebrity talent that the platform hosts.

At the core of the identity is a variable-width logotype with an infinitely extendable ‘O’, echoing the personalisation and elasticity of the KOMI page-builder product. We extended this logo system to a complete brand toolkit, poster series and OOH campaign.