Les Benjamins FW22 "Forgotten Pacenotes"
Graphic Design — Art Direction — Print Graphics — Branding — Graphic Design — Art Direction — Print Graphics — Branding — Graphic Design — Art Direction — Print Graphics — Branding — Graphic Design — Art Direction — Print Graphics — Branding—
Graphic Design — Art Direction — Print Graphics — Branding — Graphic Design — Art Direction — Print Graphics — Branding — Graphic Design — Art Direction — Print Graphics — Branding — Graphic Design — Art Direction — Print Graphics — Branding—
Art direction and design for Les Benjamins FW22.
Inspired by historic Turkish motorsport, we created a fictional LB rally team to sit at the core of the collection. The team car served as our protagonist, embellished with faux sponsorship decals and Les Benjamins livery.
PLAYLAB, INC. deconstructed an Anadol to create a series of sculptures emblazoned with our graphic elements, bringing this imaginary world to life within the Istanbul flagship store.
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XX:XX:XXLondon, UK
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