PUMA CELL 'Duality'
Campaign Creative — Art Direction — Photography & Film — Production — Campaign Creative — Art Direction — Photography & Film — Production — Campaign Creative — Art Direction — Photography & Film — Production — Campaign Creative — Art Direction — Photography & Film — Production—
Campaign Creative — Art Direction — Photography & Film — Production — Campaign Creative — Art Direction — Photography & Film — Production — Campaign Creative — Art Direction — Photography & Film — Production — Campaign Creative — Art Direction — Photography & Film — Production—
Campaign creative, direction and production for PUMA CELL SS19.
Exploring a theme of Duality, we set our campaign in Hong Kong – a location that balances one of Earth's most densely populated cities alongside the serenity of nature.
In alignment with this concept, our protagonists roamed contrasting sides of the city, juxtaposing their perspectives to tell two distinctly different yet interconnected stories.
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