PUMA CELL
Campaign Creative — Art Direction — Photography & Film — Production — Campaign Creative — Art Direction — Photography & Film — Production — Campaign Creative — Art Direction — Photography & Film — Production — Campaign Creative — Art Direction — Photography & Film — Production—
Campaign Creative — Art Direction — Photography & Film — Production — Campaign Creative — Art Direction — Photography & Film — Production — Campaign Creative — Art Direction — Photography & Film — Production — Campaign Creative — Art Direction — Photography & Film — Production—
Campaign creative, direction and production for PUMA CELL AW18.
Inspired by the original 1998 colourway of the sneaker, we lit the CELL Endura & Venom with an ominous green glow, slowly revealing the product in more detail as the campaign teased the return of the model for its 20th anniversary.
Referencing the unique hexagon structure found within the CELL air unit, we framed the retro sneaker as quite literally stepping back into its own spotlight.
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